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Danessa Myricks Beauty EU

Danessa Myricks Beauty was founded on the principle that race, gender, age and personal style should not limit anyone from experimenting with makeup and discovering their signature look

2020 - Present

Debrief

The goal was to create a unique experience for the European representative of Danessa Myricks Beauty.

Client ROSAINSOLE
Design High Contrast & Neo Vision
Roles Product Strategy,
UI & UX Design,
Frontend Development,
Backend Development,
DevOps,
Continuous Integration,

The Process

Digital Strategy

Full Project Brief
SRSD (Software Requirements Specifications Document)
GIT, Issue Tracking and Development Server
Business Process Analysis
Product Prototype

Development

Front-end Development
Back-end Development
API Integrations
Internal Testing
Feedback and Revisions implementation

Delivery & Expansion

Production server architecture configuration
Production Server Deployment
Maintenance and Administration
Continuous Development
Continuous Integration

What we used

Laravel

Web application framework with expressive, elegant syntax.

PHP

PHP (recursive acronym for PHP: Hypertext Preprocessor) is a widely-used open source general-purpose scripting language that is especially suited for web development and can be embedded into HTML.

HTML

HTML (HyperText Markup Language) is the most basic building block of the Web. It defines the meaning and structure of web content. Other technologies besides HTML are generally used to describe a web page's appearance/presentation (CSS) or functionality/behavior (JavaScript).

CSS

HTML defines content, CSS decorates it and helps tell how it is displayed. CSS stands for Cascading Stylesheet. This means that there is a hierarchy of style attributes overwriting other attributes that affect the same elements.

JavaScript

JavaScript is a computer-readable language that has many uses, most notably in web pages. JavaScript is "read" or interpreted by your browser, like Chrome or Firefox, which executes the instructions. JavaScript enhances the web page by allowing it to become more "interactive."

Eloquent

The Eloquent ORM included with Laravel provides a beautiful, simple ActiveRecord implementation for working with your database. Each database table has a corresponding "Model" which is used to interact with that table.

MySQL

MySQL is the world's most popular open source database. Whether you are a fast growing web property, technology ISV or large enterprise, MySQL can cost-effectively help you deliver high performance, scalable database applications.

CentOS

The CentOS Linux distribution is a stable, predictable, manageable and reproducible platform derived from the sources of Red Hat Enterprise Linux (RHEL).

GitLab

A repository is what you use to store your codebase in GitLab and change it with version control.

The result

Over 4 phone calls per day with our lovely client
1 strong partnership won
Over 4 iterations and counting

Everything you see on the website is handmade. The objective was to create a unique experience that does justice to the uniqueness of the brand. While not straying too far away from the golden e-Commerce standards you will find a lot of tailored features that aim to create the perfect experience.

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