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The Blue Renaissance

A modern ecommerce platform designed to revitalize the brand after rebranding from Dealul cu Afine to The Blue Renaissance, focusing on an eye-catching, 3D-driven frontend with advanced e-commerce functionalities.

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Debrief

Client
The Blue Renaissance
Design
High Contrast
Role
Product Strategy, Frontend, Backend & CMS Development, Continuous Deployment

Business Goals

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Product Description

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Development Process

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Backend Development

The revamped platform for The Blue Renaissance perfectly encapsulated the new brand identity while offering an engaging, user-friendly shopping experience.

The result was a highly functional, visually striking e-commerce website that supports multiple purchasing options and integrates seamlessly with backend logistics and payment systems.

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The Blue Renaissance Project Code Snippet
1. <img class="bottle" src="https://www.thebluerenaissance.earth/wp-content/themes/dealulcuafine/dist/images/3d-bottle-placeholder_64cc105d.png" /></div></div><div class="text-bottle__container"><h3 class="bottle--title" data-aos="fade-up" data-aos-mirror="true">
2. We have tried simplifying Juice</h3><p class="bottle--body" data-aos="fade-up" data-aos-mirror="true" data-aos-delay="100">
3. Its not easy but we have shown its doable. We asked ...Why shouldn't juice be just 100% fruit? Why should juice have water? Is sugar-free enough? Which fruits should be juiced, and which should not? Can drinks not taste great and be healthy for the body?</p></div><div class="text-bottle__container"><h3 class="bottle--title" data-aos="fade-up" data-aos-mirror="true">
4. And we solved</h3><p class="bottle--body" data-aos="fade-up" data-aos-mirror="true" data-aos-delay="100">
5. Look no further, Our 100% blueberry juice, organic certified, nothing added, not even water is a sneaky little health drink that doesn't taste like one. There's nothing boring about our blueberry juice - it's a ready-to-drink treat that's bursting with flavor and goodness. We were and are listening. Don't give up on food. Just ask why ! And we solve ... gulp by gulp baby!</p></div></div><div class="bottle-section__container--desktop container"><div class="bottle__container bottle__container--sticky"><div class="bottle__background"></div><div class="bottle-image__container"></div></div><div class="content__container"><div class="content__section"><div class="text-bottle__container"><h3 class="bottle--title" data-aos="fade-right" data-aos-delay="300" data-aos-mirror="true"
6. data-aos-once="false">
7. What if?</h3><p class="bottle--body" data-aos="fade-right" data-aos-delay="400" data-aos-mirror="true"
8. data-aos-once="false">
9. What if we remove the insecurity and cautiousness from life? What if we turned back the clock? What if we could go back to the days when we had a rather uncomplicated affair with food? What if we could relive days when there were zero lifestyle diseases as a consequence of eating? What if we simplify?</p></div><div class="text-bottle__container"><h3 class="bottle--title" data-aos="fade-left" data-aos-delay="300" data-aos-mirror="true"
10. data-aos-once="false">
11. Let's ask simple whys</h3><p class="bottle--body" data-aos="fade-left" data-aos-delay="400" data-aos-mirror="true"
12. data-aos-once="false">
13. Shouldn't food be extremely tasty and healthy by default? Shouldn't choosing what to eat be a joy, not a chore? Must we question whether it's the right choice every time we eat or drink something? Must our "why's" become echoes?</p></div></div><div class="content__section"><div class="text-bottle__container"><h3 class="bottle--title" data-aos="fade-right" data-aos-delay="300"
14. data-aos-mirror="true" data-aos-once="false">
15. We have tried simplifying Juice</h3><p class="bottle--body" data-aos="fade-right" data-aos-delay="400"
16. data-aos-mirror="true" data-aos-once="false">
17. Its not easy but we have shown its doable. We asked ...Why shouldn't juice be just 100% fruit? Why should juice have water? Is sugar-free enough? Which fruits should be juiced, and which should not? Can drinks not taste great and be healthy for the body?</p></div><div class="text-bottle__container"><h3 class="bottle--title" data-aos="fade-left" data-aos-delay="300"
18. data-aos-mirror="true" data-aos-once="false">
19. And we solved</h3><p class="bottle--body" data-aos="fade-left" data-aos-delay="400" data-aos-mirror="true"
20. data-aos-once="false">
21. Look no further, Our 100% blueberry juice, organic certified, nothing added, not even water is a sneaky little health drink that doesn't taste like one. There's nothing boring about our blueberry juice - it's a ready-to-drink treat that's bursting with flavor and goodness. We were and are listening. Don't give up on food. Just ask why ! And we solve ... gulp by gulp baby!</p></div></div></div></div></section></div><section id="productsSection" class="products-slider__section"><div class="products__slider"><div class="products__items"><div class="product__slide"
22. data-id="313"                             ><div class="product__container"><div class="slide__background"
23. style="background-image: linear-gradient(0deg, rgba(0, 0, 0, 0.4), rgba(0, 0, 0, 0.4)), url('https://www.thebluerenaissance.earth/wp-content/uploads/2023/03/blueberry-2022-12-15-21-35-54-utc-scaled.jpg')"></div><div class="slide-image__container">
The Blue Renaissance Project Code Snippet
1. <img class="bottle" src="https://www.thebluerenaissance.earth/wp-content/themes/dealulcuafine/dist/images/3d-bottle-placeholder_64cc105d.png" /></div></div><div class="text-bottle__container"><h3 class="bottle--title" data-aos="fade-up" data-aos-mirror="true">
2. We have tried simplifying Juice</h3><p class="bottle--body" data-aos="fade-up" data-aos-mirror="true" data-aos-delay="100">
3. Its not easy but we have shown its doable. We asked ...Why shouldn't juice be just 100% fruit? Why should juice have water? Is sugar-free enough? Which fruits should be juiced, and which should not? Can drinks not taste great and be healthy for the body?</p></div><div class="text-bottle__container"><h3 class="bottle--title" data-aos="fade-up" data-aos-mirror="true">
4. And we solved</h3><p class="bottle--body" data-aos="fade-up" data-aos-mirror="true" data-aos-delay="100">
5. Look no further, Our 100% blueberry juice, organic certified, nothing added, not even water is a sneaky little health drink that doesn't taste like one. There's nothing boring about our blueberry juice - it's a ready-to-drink treat that's bursting with flavor and goodness. We were and are listening. Don't give up on food. Just ask why ! And we solve ... gulp by gulp baby!</p></div></div><div class="bottle-section__container--desktop container"><div class="bottle__container bottle__container--sticky"><div class="bottle__background"></div><div class="bottle-image__container"></div></div><div class="content__container"><div class="content__section"><div class="text-bottle__container"><h3 class="bottle--title" data-aos="fade-right" data-aos-delay="300" data-aos-mirror="true"
6. data-aos-once="false">
7. What if?</h3><p class="bottle--body" data-aos="fade-right" data-aos-delay="400" data-aos-mirror="true"
8. data-aos-once="false">
9. What if we remove the insecurity and cautiousness from life? What if we turned back the clock? What if we could go back to the days when we had a rather uncomplicated affair with food? What if we could relive days when there were zero lifestyle diseases as a consequence of eating? What if we simplify?</p></div><div class="text-bottle__container"><h3 class="bottle--title" data-aos="fade-left" data-aos-delay="300" data-aos-mirror="true"
10. data-aos-once="false">
11. Let's ask simple whys</h3><p class="bottle--body" data-aos="fade-left" data-aos-delay="400" data-aos-mirror="true"
12. data-aos-once="false">
13. Shouldn't food be extremely tasty and healthy by default? Shouldn't choosing what to eat be a joy, not a chore? Must we question whether it's the right choice every time we eat or drink something? Must our "why's" become echoes?</p></div></div><div class="content__section"><div class="text-bottle__container"><h3 class="bottle--title" data-aos="fade-right" data-aos-delay="300"
14. data-aos-mirror="true" data-aos-once="false">
15. We have tried simplifying Juice</h3><p class="bottle--body" data-aos="fade-right" data-aos-delay="400"
16. data-aos-mirror="true" data-aos-once="false">
17. Its not easy but we have shown its doable. We asked ...Why shouldn't juice be just 100% fruit? Why should juice have water? Is sugar-free enough? Which fruits should be juiced, and which should not? Can drinks not taste great and be healthy for the body?</p></div><div class="text-bottle__container"><h3 class="bottle--title" data-aos="fade-left" data-aos-delay="300"
18. data-aos-mirror="true" data-aos-once="false">
19. And we solved</h3><p class="bottle--body" data-aos="fade-left" data-aos-delay="400" data-aos-mirror="true"
20. data-aos-once="false">
21. Look no further, Our 100% blueberry juice, organic certified, nothing added, not even water is a sneaky little health drink that doesn't taste like one. There's nothing boring about our blueberry juice - it's a ready-to-drink treat that's bursting with flavor and goodness. We were and are listening. Don't give up on food. Just ask why ! And we solve ... gulp by gulp baby!</p></div></div></div></div></section></div><section id="productsSection" class="products-slider__section"><div class="products__slider"><div class="products__items"><div class="product__slide"
22. data-id="313"                             ><div class="product__container"><div class="slide__background"
23. style="background-image: linear-gradient(0deg, rgba(0, 0, 0, 0.4), rgba(0, 0, 0, 0.4)), url('https://www.thebluerenaissance.earth/wp-content/uploads/2023/03/blueberry-2022-12-15-21-35-54-utc-scaled.jpg')"></div><div class="slide-image__container">