Kronwere Medical
Client
ENGINEERING
Mingo
A gamified e-learning platform for medical exam preparation, from entrance exams through to residency.
Healthcare
Industry
Engineering, Web App
Services
Romania
Region
2020
Year
One platform, two audiences, and a week-six problem.
Kronwere Medical's founder is an ER doctor. Mingo covers students from medical-school entrance exams through to residency, one platform serving two audiences with different stakes and different reasons to quit.
Exam prep fails in week six. The student who signed up in week one stops opening the app, and on a freemium model that is where the revenue goes with them. Question banks are everywhere and most of them are adequate, so the thing worth building was the reason to come back.
Retention
Week six is where prep apps lose people
Two audiences
Entrance exams and specialty boards on one platform
Exam accuracy
Simulations that match the real paper format
Freemium
Revenue depends entirely on return visits
A gamified e-learning platform, from entrance exams to residency.
The architecture question was real-time multiplayer. Two students answering the same question set at the same moment need the same state, and a request-response framework does not carry that on its own. Laravel runs the question bank, the study plans, and billing. The socket layer sits in Node.js, with Redis holding live session state between the two.
Above that sit the parts students see: exam simulations built to the format of the real papers, achievements and leaderboards, and study plans that adapt to whatever the analytics say a student keeps getting wrong.
Freemium ties it together commercially. Free access covers enough to build the habit. Premium opens specialty content, residency preparation included, for the students furthest along and most willing to pay.
Four things had to hold before launch: cohorts, state, format, and the paywall.
01.
Cohort and content model
Worked out what a high-school entrance candidate and a third-year resident each need to see, before writing any schema.
02.
Real-time session layer
Built the multiplayer state path first, because it constrained every technical choice that came after it.
03.
Exam-format simulation
Matched timing, question types and scoring to the real papers. A simulation that flatters the student is worse than none.
04.
The freemium boundary
Set where free stops and premium starts, and instrumented it so the line could move on evidence rather than opinion.
The numbers speak.
3,000
Users on the platform, client-reported at launch
On time
Delivered to the original schedule
8 months
October 2019 to May 2020, brief to launch
5.0
Clutch rating, verified review
These figures come from the client's verified Clutch review of the engagement, published July 2020. The user count is the client's own estimate at that point, not a current figure.
CEO at Kronwere Medical
“The most impressive I think is how they can communicate with the buyer. Neo Vision launched the platform on time and their work contributed to about 3000 users taking advantage of the platform. They had great project management skills and created a detailed timeline for every aspect of the project. The team remained available and was very responsive.”
Make learning something people stick with
We built Mingo a gamified e-learning platform for medical exam prep. If you teach or train, we can build a platform that keeps people coming back.
Starts with a free 30-minute discovery call.
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