ROSAINSOLE
Client
ENGINEERING
Danessa Myricks Beauty EU
A bespoke European ecommerce platform for an inclusive beauty brand.
Beauty
Industry
Engineering, Ecommerce
Services
Romania
Region
2020
Year
An inclusive brand needs a bespoke store.
Danessa Myricks Beauty champions the idea that beauty and self-expression transcend race, gender, age, and style. ROSAINSOLE, the brand's European representative, needed a platform that showcases this ethos while catering to European customers. The goal was a bespoke ecommerce experience that reflects the brand's vision, balancing aesthetic individuality with ecommerce functionality.
Inclusive
Brand ethos to express
EU
European market to serve
Bold
Distinct visual identity
Scalable
Built to grow
A bespoke ecommerce experience for an inclusive beauty brand.
We built a bespoke ecommerce platform with high-contrast visuals and bold aesthetics aligned to the brand's unique style. The frontend and backend run on Laravel and PHP with HTML5, CSS, and JavaScript for a responsive, interactive experience. Tailored ecommerce features blend standard elements with unique interactions, and a robust server architecture supports seamless deployment, maintenance, and ongoing development. The build followed a Software Requirements Specification and four development iterations refining form and function.
From requirements to a scalable store: specify, build, expand.
01.
Planning and strategy
In-depth business analysis and a Software Requirements Specification defined the project's strategic vision.
02.
Frontend development
Designed an intuitive, hand-crafted interface to showcase the products and brand philosophy.
03.
Testing and revisions
Four development iterations incorporating client feedback to balance form and function.
04.
Delivery and expansion
Deployed on a scalable, secure server infrastructure optimised for user experience.
Take your brand into a new market
We built a European store for an inclusive beauty brand from the ground up. If you are expanding into a new market, we will build the storefront it needs.
Starts with a free 30-minute discovery call.
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