AREA
Client
ALLERGY EDUCATION
AREA
A custom WordPress platform for Asociatia Romana de Educatie in Alergii, the Romanian Allergy Education Association: allergy-safe directories of pharmacies, restaurants and kindergartens, a members-only resource library, online donations, and live charity art auctions.
Health Nonprofit
Industry
Custom WordPress, Membership, Live Auctions
Services
Romania
Region
2019
Year
One association, a dozen jobs to do online.
Asociatia Romana de Educatie in Alergii needed far more than a brochure site. It had to teach families how to live with allergies, point them to allergy-safe pharmacies, restaurants and kindergartens across the country, gate professional resources behind membership, take donations, and run live charity art auctions. All of it in Romanian, all of it manageable by the association's own team.
The hard part was range. A single platform had to behave like a content hub, a searchable directory, a members area, a donation page, and a real-time auction house at once, without falling apart for the people running it.
Many jobs, one site
Content hub, directory, members area, donations, and auctions, all in one platform
Allergy-safe directories
Pharmacies, restaurants, and kindergartens families could trust, mapped across Romania
Members only
Professional resources gated by membership, with access that expires
Live auctions
Real-time charity art bidding that had to stay fair and never double-sell
One custom platform doing the work of five separate products.
We built AREA as a single custom WordPress theme on the Sage framework, with Blade templating and a Webpack build, so the codebase stayed clean as the feature set grew. Each part of the association's work, allergy guides, directories, events, member resources, donations, and auctions, got its own content type and its own templates, all editable by the team through Advanced Custom Fields.
The two demanding pieces, a members area with expiring access and a real-time auction, were built as custom systems rather than bolted-on plugins, so they behave exactly the way the association needs.
The platform came together in distinct systems: directories, members, auctions.
01.
Ten content types, one team
Content & Directories
Allergies, events, media releases, pharmacies, restaurants, kindergartens, shops, products, specialists, and resources each got their own templates and editor blocks. The directories that need a map, pharmacies, restaurants and kindergartens, plot their entries on Google Maps, all managed through Advanced Custom Fields.
02.
A gated members area
Membership
We built custom registration, email login, and password reset, then gated the resource library by member type. Each resource carries an expiry, and the interface shows access status with colour-coded badges that shift as the deadline approaches.
03.
Real-time charity bidding
Live Auctions
Charity art auctions run live: the front end polls auction status every few seconds, bids are validated server-side against the time window, and the full bid history is stored so nothing is lost or double-sold. The auction opens and closes on its own.
04.
Donations and the engine room
Donations
Donations route to the EuPlatesc payment processor at fixed or custom amounts. Underneath, a redirect engine preserves dozens of legacy URLs, and a custom navigation and Blade view layer keep the whole site fast and consistent.
What we built.
99
Custom Blade view files
10
Content types with custom templates
7
Custom AJAX endpoints
5
Custom editor blocks
These figures describe what was built into the theme, the custom blocks, endpoints, content directories, and Blade views, not traffic, donations, membership, or auction results. The repository carries no analytics, database, or launch data.
Bring a complex idea to life online
For AREA we built one platform holding allergy-safe directories, a members' library, online donations, and live charity auctions. If your idea is bigger than an off-the-shelf site, we can build the real thing.
Starts with a free 30-minute discovery call.
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