Forbes Romania operates as a bimonthly national circulation magazine under the Forbes license. Besides its regular publications, Forbes Romania annually ranks Romania’s top 500 businesses and entrepreneurs.
Investment in 2021:
- Development: 14,400 Euro
- Change Requests: 3,800 Euro (Design costs were nil due to approval from the central entity)
- Maintenance: 160 euros/month
- Hosting: 50 euros/month
Total Budget Spent in 2021: 20,720 EUR
Budget Notes:
While the specifics of other marketing activities by Forbes are not detailed, it is known that there were no paid ads in 2021 for the website. However, there were two months of paid advertising for some physical events.
Results:
- Ad Space Increase: Over 50% growth while also refreshing the design.
- Traffic Growth: There was a 30% increase in the first three months post-launch while maintaining all former Google Search Rankings.
- Ad Impressions: Over 70% increase in total ad impressions.
Website Category: Big Media Website
Special Features:
- Infinity Scroll: Allows users to continuously scroll through content without clicking on pagination.
- Ad-server Integration: The Forbes’ Marketing Team has complete autonomy over ad placements, including selection, location, and space occupancy.
