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Back

Dealul cu Afine 1.0

An organic blueberry farm based in Făgăraș, Romania. Founded by former creative excellence executive at Coca-Cola and CMO at Airbnb, Ajay Naqvi, Dealul cu Afine is always a click away from its customers, and it untangles the whole process of buying organic goods online.

2018 - Present
Dealul cu Afine

Debrief

The project's objective was to create a website that facilitates the acquisition of organic foods while also tackling the communication issues arising between the buyer and the seller regarding delivery terms.

  • Client Dealul cu Afine
  • Design Neo Vision
  • Roles Product Strategy,
    Frontend Development,
    Backend Development,
    Continuous Integration

The Process

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Digital Strategy

  • Product Discovery Workshop
  • Business Process Analysis
  • GDPR Audit
  • SRSD (Software Requirements Specifications Document)
  • GIT, Issue Tracking and Development Server
  • Product Prototype
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Development

  • Front-end Development
  • Back-end Development
  • API Integrations
  • Feedback and Revisions implementation
  • Internal Testing
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Delivery & Expansion

  • Production Server Deployment
  • Maintenance and Administration

What we used

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WordPress

The most popular open source Content Management System (CMS), used by approximately 75 million websites. WordPress is free to install, deploy, and upgrade.

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HTML

HTML (HyperText Markup Language) is the most basic building block of the Web. It defines the meaning and structure of web content. Other technologies besides HTML are generally used to describe a web page's appearance/presentation (CSS) or functionality/behavior (JavaScript).

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CSS

HTML defines content, CSS decorates it and helps tell how it is displayed. CSS stands for Cascading Stylesheet. This means that there is a hierarchy of style attributes overwriting other attributes that affect the same elements.

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JavaScript

JavaScript is a computer-readable language that has many uses, most notably in web pages. JavaScript is "read" or interpreted by your browser, like Chrome or Firefox, which executes the instructions. JavaScript enhances the web page by allowing it to become more "interactive."

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MySQL

MySQL is the world's most popular open source database. Whether you are a fast growing web property, technology ISV or large enterprise, MySQL can cost-effectively help you deliver high performance, scalable database applications.

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CentOS

The CentOS Linux distribution is a stable, predictable, manageable and reproducible platform derived from the sources of Red Hat Enterprise Linux (RHEL).

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GitLab

A repository is what you use to store your codebase in GitLab and change it with version control.

The result

https://neovision.dev/wp-content/uploads/2020/09/Dealul-Cu-Afine-Final-1.m4v
Dealul cu Afine
  • Thousands of blueberries handpicked
  • 300 hours of work
  • 7 API Integrations
Dealul cu Afine
Dealul cu Afine
Dealul cu Afine
Dealul cu Afine
Dealul cu Afine
We implemented the whole process for buying, product information, and order status on a single page without compromising the main objective of creating a straightforward and intuitive experience for users. We integrated SMS/E-mail alerts for each step of the order. The whole process of generating product/stock and managing orders has been personalized and adapted to the business system of a farm.

We assisted in creating the "Dealul cu Afine" brand, which has become one of Romania's most loved family brands. The orders increased from 300 in the first season since its launch (2018) to 2800 in 2020.

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Bucharest, Romania

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