Dealul cu Afine 2.0

Dealul cu Afine is an organic blueberry farm based in Făgăraș, Romania. Founded by a former creative excellence executive at Coca-Cola and CMO at Airbnb, Ajay Naqvi, Dealul cu Afine is always a click away from its customers and untangles the whole process of buying organic goods online.

2021 - Present

Debrief

After a successful iteration, the second version of dealulcuafine.ro brings a fresh aesthetic and features aligned with the brand's new ambition of becoming a global name in the organic and bio scene.

Client Dealul cu Afine
Design Neo Vision
Roles Product Strategy,
Frontend Development,
Backend Development,
Continuous Integration

The Process

Digital Strategy

Product Discovery Workshop
Business Process Analysis
GDPR Audit
SRSD (Software Requirements Specifications Document)
GIT, Issue Tracking and Development Server
Product Prototype

Development

Front-end Development
Back-end Development
API Integrations
Feedback and Revisions Implementation
Internal Testing

Delivery & Expansion

Production Server Deployment
Maintenance and Administration

What we used

WordPress

The most popular open source Content Management System (CMS) is used by approximately 75 million websites. WordPress is free to install, deploy, and upgrade.

HTML

HTML (HyperText Markup Language) is the most basic building block of the Web. It defines the meaning and structure of web content. Other technologies besides HTML are generally used to describe a web page's appearance/presentation (CSS) or functionality/behavior (JavaScript).

CSS

HTML defines the content, and CSS decorates it and helps tell how it is displayed. CSS stands for Cascading Stylesheet. This means there is a hierarchy of style attributes overwriting other attributes that affect the same elements.

JavaScript

JavaScript is a computer-readable language with many uses, most notably in web pages. JavaScript is "read" or interpreted by your browser, like Chrome or Firefox, which executes the instructions. JavaScript enhances the web page by allowing it to become more "interactive."

MySQL

MySQL is the world's most popular open-source database. Whether you are a fast-growing web property, technology ISV, or large enterprise, MySQL can cost-effectively help you deliver high-performance, scalable database applications.

Cent OS

The CentOS Linux distribution is a stable, predictable, manageable, and reproducible platform derived from the sources of Red Hat Enterprise Linux (RHEL).

GitLab

A repository is what you use to store your codebase in GitLab and change it with version control.

The result

Learned three new blueberry cake recipes
Leveled up our partnership
500 kg of fresh blueberries ate from 2017 until now

We reimagined the customer experience with an emphasis on the user's ease of ordering healthy organic products that were once exclusive to local markets.

We assisted in creating the "Dealul cu Afine" brand, which has become one of Romania's most loved family brands. In 2021, "Dealul cu Afine" established an impressive new record: 900 orders just six weeks after the new version's launch.

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