Dealul cu Afine
Client
ENGINEERING
Dealul cu Afine
A direct-to-consumer ordering site for an organic blueberry farm.
Agriculture
Industry
Engineering, Fullstack
Services
Romania
Region
2018
Year
Fresh produce, weather-dependent delivery.
Dealul cu Afine, an organic blueberry farm in Fagaras founded by ex-Coca-Cola and Airbnb executive Ajay Naqvi, needed a digital revamp to streamline online sales and improve customer interaction. The task was a straightforward, user-friendly site that simplified buying organic goods while solving communication around weather-dependent delivery logistics.
One-page
Orders needed to be simple
Seasonal
Harvest depends on weather
Tracking
Customers needed updates
Growth
Digital presence to build
A one-page ordering flow with real-time weather and tracking.
We built a one-page ordering experience with real-time weather integration to keep customers informed about weather-dependent harvest delays. Full order tracking sends updates by SMS, email, and web notification at every stage from harvest to delivery, and customisable delivery control lets customers pick dates, quantities, and shipping methods on a single screen. A continuously updated FAQ handles common questions. The build runs on WordPress with custom PHP, a third-party weather API, and MySQL for orders and inventory.
From process analysis to a live shop: analyse, build, launch.
01.
Planning and strategy
A Product Discovery Workshop and full Business Process Analysis outlined the site's key features against the farm's needs.
02.
Development
Built on WordPress with custom PHP, a weather API, and a responsive, mobile-friendly front end.
03.
Testing and launch
Rigorous testing of order tracking, weather updates, and the interface before deploying for seasonal demand.
Sell straight to your customers
We built an organic blueberry farm a direct-to-consumer ordering site. If you make something good, we will give you a clean way to sell it yourself.
Starts with a free 30-minute discovery call.
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