Dealul cu Afine
Client
ENGINEERING
Dealul cu Afine
Agriculture
Industry
Engineering, Fullstack
Services
Romania
Region
2018
Year
Dealul cu Afine, an organic blueberry farm in Fagaras founded by ex-Coca-Cola and Airbnb executive Ajay Naqvi, needed a digital revamp to streamline online sales and improve customer interaction. The task was a straightforward, user-friendly site that simplified buying organic goods while solving communication around weather-dependent delivery logistics.
We built a one-page ordering experience with real-time weather integration to keep customers informed about weather-dependent harvest delays. Full order tracking sends updates by SMS, email, and web notification at every stage from harvest to delivery, and customisable delivery control lets customers pick dates, quantities, and shipping methods on a single screen. A continuously updated FAQ handles common questions. The build runs on WordPress with custom PHP, a third-party weather API, and MySQL for orders and inventory.
