AX Store
Client
ENGINEERING
AX Store
eCommerce
Industry
Engineering, Ecommerce
Services
Kuwait
Region
2022
Year
AX Store, a Kuwait-based retailer of gaming and professional audio gear, wanted a modernised website to improve user experience and online sales. The project meant redesigning their WordPress and WooCommerce site, simplifying product navigation and filtering, and introducing a guided Build Your PC flow, all reflecting the brand identity while improving discovery and checkout.
We rebuilt the store on WordPress and WooCommerce with a Sage theme and Tailwind CSS for a responsive, on-brand experience. The homepage was revamped around top categories and promotions, the category structure was restructured with subcategories and filters, and a guided Build Your PC flow was built on WooCommerce Product Builder. SMS notifications, custom order statuses, and cart-abandonment plugins improved engagement and re-engagement.
