AX Store
Client
ENGINEERING
AX Store
A WooCommerce rebuild for a Kuwait gaming and audio retailer, with a Build Your PC flow.
eCommerce
Industry
Engineering, Ecommerce
Services
Kuwait
Region
2022
Year
Gaming retail with a configurator to build.
AX Store, a Kuwait-based retailer of gaming and professional audio gear, wanted a modernised website to improve user experience and online sales. The project meant redesigning their WordPress and WooCommerce site, simplifying product navigation and filtering, and introducing a guided Build Your PC flow, all reflecting the brand identity while improving discovery and checkout.
Navigation
Product discovery was slow
Configurator
Custom PC builds needed a flow
Conversion
Checkout needed streamlining
Branding
Brand identity to reflect
A WooCommerce rebuild with a guided PC configurator.
We rebuilt the store on WordPress and WooCommerce with a Sage theme and Tailwind CSS for a responsive, on-brand experience. The homepage was revamped around top categories and promotions, the category structure was restructured with subcategories and filters, and a guided Build Your PC flow was built on WooCommerce Product Builder. SMS notifications, custom order statuses, and cart-abandonment plugins improved engagement and re-engagement.
From kickoff to a live store: research, build, launch.
01.
Planning and strategy
Kickoff, technical research, and server preparation, aligning development with the provided design.
02.
Development
Built on WooCommerce with Tailwind, the Build Your PC flow on Product Builder, plus SMS and cart-abandonment plugins.
03.
Testing and launch
Internal testing for functionality and user flow, then deployment with final performance adjustments.
A store that does the hard part for your customers
We rebuilt AX Store on WooCommerce with a guided Build Your PC flow, so shoppers choose with confidence. If your products need a little explaining before they sell, we design the store around that.
Starts with a free 30-minute discovery call.
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