The digital playground is continuously expanding and as it becomes more easily accessible from various devices, so does the e-Commerce industry increase its reach towards its customers. Highly correlated with the number of mobile phones with an internet connection, the volume of sales on e-Commerce websites and the profits they yield stand out as an attractive venture to most individuals who dream to become entrepreneurs.
Through the lens of macro-economics, this is a normal response to the market’s demand. The e-Commerce industry can be seen as an uncapped market, waiting for the right players to come along to split the pot.
Due to the promise of easy money-making recycled by most internet sources, the e-Commerce industry has been overfilled with low-quality e-Commerce websites further increasing the divide between the top players and the rest of the players on the e-Commerce market.
But fear not, I am here to show you how you can secure your seat at the top player’s table by learning how to scale your business so it is prepared for high-volume traffic.
In this post I will explain why scaling your e-Commerce website is important, explain how to scale your website and provide 9 steps to take if you are new to scaling e-Commerce websites.
You did your research and you secured what is known in the industry as “winning products”. You probably made some sales and turned a nice profit but you reached a point of stagnation and everything you try seems to be useless. So here you are, scrolling through never-ending walls of text trying to pick up some tricks from the big players.
Don’t worry, ’ll keep this post as TL;DR as possible so you can go back to focusing on your business.
Neo Vision assembled a team of geeks passionate about technology and psychology and came up with a solution to the e-Commerce websites’ hard-cap entrepreneurs face early on their path to success.
Pulling know-how from various fields ranging from computer science, graphic design, cognitive psychology and the hot-topic of behavioral economics, we came up with a template guaranteed to help you leapfrog your competition.
The e-Commerce Ascension ™ is a simplistically designed roadmap which can be easily applied over most business models. It contains 9 progressive levels that cover all the aspects that need to be tuned in order to create a powerful business and your very own unfair advantage over your competition.
Strategic scoping
A comprehensive analysis using Neo Vision’s efficient template allows you to identify the key strengths and significant pain points of your business.
Holistic architecture
A customer must be nudged towards the desired action by the website’s design. You can copy a successful site, but without understanding the motive behind each element’s place the UX design might backfire on your business.
Fundamental Features
If we take a look at most of the e-Commerce websites available today, there are a lot of fancy designs but the back-end is a never-ending dumpster fire. In order to succeed, you must compare and decide what features are required by your business model.
Solid Structure
In order to avoid the never-ending dumpster fire, you usually must start building on a frame that is either flexible or strong. With The e-Commerce Ascension™ you no longer have to compromise. Why not have both since the first moment and avoid future hidden development costs that usually arise. Fact-check us, search about the hidden cost of maintenance and development of e-Commerce websites that are built without any defined direction.
Custom Coding
Basic coding means basic functionalities leading to a basic website. In order to rise above, custom coding allows a website to take any form imaginable. How unique can you be if everyone has the same type of unique site?
Debug & Deploy
Before any project’s launch you must be sure everything is working as intended. People usually overlook this step due to lack of checks throughout the development phase. The e-Commerce Ascension™ provides a methodology to ensure that once you go live you won’t have any major inconveniences that might affect your website’s success.
Data Driven Decisions
A successful blend of gut instinct and data driven arguments allow you to make what is called an educated gut decision. You don’t have to guess your next move with The e-Commerce Ascension™’s in-depth dashboard for various metrics measuring your website’s performance.
Upgrade & Uphold
The software development industry is ridden by the business equivalent of one-night stands. It’s a deliverable oriented industry, of course, but in order for both parties involved to prosper, the deliverable must be watched after throughout the product’s life and intervened upon with upgrades where they are applicable.
Ascension
The final level of The e-Commerce Ascension™ and arguably the most important part of the whole process of attaining supremacy in the e-Commerce industry. It involves a procedure of permanent analysis from multiple angles. It creates your very own round table of experts from different non-overlapping sciences that keep you updated on what recent breakthroughs from their field might be valuable to your business and periodically give their input about what can be improved about your project.
